Great Brands Are Built From Within

Lessons from building a brand for a 150 year old global company. Cargill recently celebrated our 150th year of helping people and organizations thrive. It was a milestone for us in another way: we used this as an opportunity to establish a single brand promise and identity for the first time in company history. Much of… Read More

Inside Information for Today’s CMO

5 Questions for Greg Welch of Spencer Stuart Chief Marketing Officers have something in common with today’s NFL running backs: they have a shelf life of about 3 or 4 years with one team. Is this a cause for concern for today’s marketing leaders? I spoke with someone who has made it his job to… Read More

Four Essential Skills Marketers Must Master to Thrive

Fundamentals marketers need to be successful Attracting and retaining top talent is a key focus area for most leaders. I recently participated in a discussion facilitated by Target CMO Jeff Jones and Greg Welch, Partner and Founder of the CMO practice at Spencer Stuart, about how to improve the talent pipeline. A group of about fifteen marketing… Read More

Cracking the EggMcMuffin

Consumers say they want to know more about their food, but are they really getting the most accurate information? In today’s world, information travels fast and misinformation travels faster. Transparently telling your “farm to fork” story can enhance your business and head off problems at the pass. Here are 3 ways it has been done. People… Read More