The Road to “thrive”: A Cargill Case Study

I recently participated in an event hosted by the Association of National Advertisers in which I presented Cargill’s brand journey. I discussed the challenges and lessons learned while establishing a singular global brand expression – our first – for a 150-year old global company. Here are the slides from our discussion. Hillen ANA Deck V8 from Paul Hillen

Don Draper was a Jerk: Why Good Leadership Matters Today

“Mad Men” is over and you’re not likely to see a rerun in today’s office environment. It’s not only the tipsy lunches and antiquated gender politics that have changed. A more inclusive style where leaders manage from the bottom up is gaining prominence. There is a strong business reason for this: you want to attract… Read More

Inside Information for Today’s CMO

5 Questions for Greg Welch of Spencer Stuart Chief Marketing Officers have something in common with today’s NFL running backs: they have a shelf life of about 3 or 4 years with one team. Is this a cause for concern for today’s marketing leaders? I spoke with someone who has made it his job to… Read More