What B2C Marketers Can Learn from B2B

If your B2C company is just thinking about your consumer, then you could be missing out. Here’s the fix: Audio: “One of the things that I think is important that a lot of B2C brands don’t really take into account is the B2B environment. Most B2C brands have some form of retailer, could be an online retailer,… Read More

Email Marketers: Please Change Your Ways!

I want to apologize in advance for my tone, but I think the direct approach is required. Over the past year I have been bombarded with daily unsolicited emails that indicate it is unlikely the sender has been trained on marketing fundamentals. All of the inwardly focused, “all about my company and me” emails I… Read More